Launching a new product involves much more than design, packaging, and distribution.
One essential — yet often overlooked — detail is coding: the small printed code that carries vital information such as expiry date, batch number, traceability, and legal compliance.
At Mark Xtra, we believe that accurate and reliable coding is the first step toward ensuring quality, safety, and consumer trust.
That’s why we’ve created this practical checklist to help you prepare your production line before any product launch.
1. Verify code legibility and print quality
Every code must be clear, readable, and consistent — regardless of your production speed or packaging type.
Test contrast, positioning, and font size to prevent errors and ensure that your codes remain easy to read throughout your process.
2. Test code durability
Not all environments are the same — your products may face moisture, heat, friction, or dust.
Make sure your chosen printing or marking technology can withstand these conditions so your codes remain visible until they reach the end consumer.
3. Choose the right technology for your material
Each substrate — glass, plastic, metal, paper, or rubber — requires a specific coding technology.
At Mark Xtra, we provide a full range of solutions, including:
- CIJ (Continuous Inkjet) for high-speed and versatile applications.
- TIJ (Thermal Inkjet) for sharp, high-resolution prints on porous surfaces.
- Laser coding for permanent, maintenance-free marking.
- TTO (Thermal Transfer Overprinting) for flexible films and packaging.
4. Ensure regulatory compliance
Batch codes and expiry dates are not just best practices — they are legal requirements in many industries, including food, beverage, cosmetics, and pharmaceuticals.
Verify that your coding process meets industry standards and supports traceability across your supply chain.
5. Train your team and monitor performance
Even the best systems depend on well-trained operators.
Invest in continuous training and preventive maintenance to ensure your printers perform at their best and minimize downtime.
Before your product reaches the market, make sure every printed code reflects your brand’s commitment to quality.
With Mark Xtra, you gain access to reliable technology, expert technical support, and tailored solutions for every production environment and material type.
Want to know which coding technology best fits your product?
Contact us today and discover how Mark Xtra can optimize your production line.
